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Author Archive

Brand Purpose

How Brand Purpose Propels Brand Profits

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How Brand Purpose Propels Brand Profits

We’ve all been in those meetings. The subject of the company’s brand purpose comes up and the C-level executives around the table roll their eyes or become fidgety.

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Business to Business (B2B)

Why Strong Brands Drive B2B Markets

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Why Strong Brands Drive B2B Markets

To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D.

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Neuromarketing

Neuromarketing And The Oscars

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One thing you didn’t hear from any of this years Oscar winners: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.”

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