A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream.
NEW THINKING
NEW THINKING
A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream.
A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types.
Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand and Talent.“
Your brand management and talent management approaches are two of the most powerful levers at your disposal in driving tangible, measurable improvement to the performance of your business.
A 2012 LinkedIn White Paper, ‘Why Your Employer Brand Matters’, found that a strong employer brand (as indicated by an individual having a positive impression of a company) is twice as likely to be linked to job consideration as a strong overall brand.