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Author Archive

Brand Management

10 CMO Insights From The Conference Circuit

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10 CMO Insights From The Conference Circuit

As many of the industries that marketers work in become disrupted, the need to break free from comfort zones to learn and grow is ever more critical to earning a place in the future.

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Chief Marketing Officer

Empathy For The CMO

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Empathy For The CMO

Customer empathy is a widely discussed topic for building brands today. A related fact is that Chief Marketing Officers need our empathy as well.

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Brand Identity

Using Behavioral Science To Refresh Your Brand

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Using Behavioral Science To Refresh Your Brand

Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:

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Brand Insights

Opportunities Emerge For Deeper Brand Insights

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Opportunities Emerge For Deeper Brand Insights

Recently I walked away from an inspiring consumer insights summit in Madison, Wisconsin with three important takeaways for brand insights professionals.

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Brand Growth

Can Pokémon GO Drive Growth For Brands?

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Can Pokémon GO Drive Growth For Brands?

Unless you have young children, you probably hadn’t heard from Pokémon for a while, but that all changed with the buzz surrounding Pokémon GO, a mobile game that uses GPS to engage fans to play the game out in the real world.

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