avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Branding And Healthcare

Healthcare Brands And Dinosaurs

By

I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.

Read More
Brand Marketing

7 Things Great Marketers Do

By

7 Things Great Marketers Do

I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers.

Read More
Brand Value & Pricing

Brand Pricing Strategy: The Early Apple Way

By

Brand Pricing Strategy- The Early Apple Way

Pricing strategy is one of the most important marketing decisions. Here’s a little history on how we thought about pricing in the early days of the Mac which may help marketers understand how Apple might be thinking about pricing in the post-PC era.

Read More
Disruption Marketing

Brand Strategy: The Disruption Opportunity

By

Brand Strategy - The Disruption Opportunity

If building big brands is so valuable why aren’t there more success stories? My experience is the pay-off can be huge but there are obstacles that must be overcome.

Read More