Innovation should be a top priority for every organization, and today I want to shine a light on one of the most innovative and creative leaders in business history, Walt Disney. Could you learn anything from Disney? Nike CEO Phil Knight thought so, and while I was the Director of Brand Planning and Marketing Insights at Nike, he directed me to study Disney’s business practices to see if we could discover anything of use to...
Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.
If the relationship between a company and its customers is based upon respect and regard, if it’s based upon truth, trust, and transparency, then an authentic “friendship” or even “love” can form.
How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business.
Brand strategists think about the future because it’s their job to figure out what their organization ought to be doing today that will most likely result in achieving desired business goals (sales, margin and profit) and brand positioning goals tomorrow.
