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Brand Management

Brands Also Have A Hierarchy Of Needs

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Brands Also Have A Hierarchy Of Needs

When he was trying to understand human nature, The psychologist Abraham Maslow came up with his famed hierarchy of needs.

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Brand Management

Why Strong Brands Are Emotional Not Transactional

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Why Strong Brands Are Emotional Not Transactional

Transactional brands offer the right product at the right price at the right time. They launch ad campaigns that capture the audience’s attention. People pay a fair price, they are not particularly loyal, and the relationship is completely rational.

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