Jean-Noel Kapferer, Author at Branding Strategy Insider

Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis Vuitton, Chanel, Gucci, Hermès, Ferrari, Rolex and so on.