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Jack Trout, Author at Branding Strategy Insider - Page 2 of 22

Brand Strategy: Lessons Learned

Seems I’ve spent a lot of time in the interviewee chair over the years. Recently, I had a discussion with Jon Brulloths of PM360, a resource for pharma marketers. You’ll see his questions in bold. Our talk began with what should be a central theme for all marketers — brand differentiation…

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