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Author Archive

Brand Values Alignment

How Brand Values Engage The Consumer Brain

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How Brand Values Engage The Consumer Brain

There are brands that consumers trust and there are brands that consumers love.

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Brand Identity

The Process Of Credibility-Based Logo Design

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The Saul Bass-Approved Method of Credibility-Based Logo Design

Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Kleenex, Continental Airlines (circa 1968), United Way, United Airlines and Rockwell International to name just a few.

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Brand Management

What The Best Brands Will Do In 2017

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What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.

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Brands And Digital

How Global Brands Win With Social Engagement

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Nestle Digital Acceleration Team Strategy

Hyperaware companies are less likely to be taken by surprise. They are also harder to disrupt because they can sense their own vulnerabilities and adjust their business models and processes accordingly. For example, hyperaware companies understand when their customers are disgruntled and why. They can also zero in on what customers truly value about their products.

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Brand Protection

The Two Rules Of Brand Protection

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2 Rules Of Brand Protection

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.

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