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Dr. Bob Deutsch, Author at Branding Strategy Insider - Page 2 of 2

The Power Of Nostalgia In Advertising

As we age our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call “a longing for positive memories from the past.” In addition to time’s arrow, this desire for nostalgia is further intensified by society’s present circumstance of receding predictability and opportunity.

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