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Author Archive

Brand Storytelling

Strategic Brand Storytelling Workshop

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Strategic Brand Storytelling Workshop

Narrative structure. Audience engagement. Character development. These terms once lived solely in the arts. In the films and plays we watched, the books we read. But today, they’re central to brand marketing success in a changing world where marketing channels have become much more dynamic and the consumer is seeking relevant content in all marketing touchpoints.

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Brand Management

25 Must Read Articles On Brand Management

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Branding Strategy Insider's Top 25 Thought Pieces On Brand Management

From start to finish 2015 was a generous year in terms of learning opportunities for marketers. The shaping forces of markets, consumer behavior, over-communication, category disruption and the speed in which our discipline is changing reminded brands who were the strong, who were the weak, what was successful, and what missed the mark. You were there. We were too, with one big advantage — your help.

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Brand Culture

Branding From The Inside Out

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Inside Out Branding Workshop

As important as making a unique and compelling brand promise is keeping that promise. It’s that simple. That’s where inside out branding comes in. The process of activating the brand promise with the help of an organizations’ greatest asset – its people.

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Branding Conferences

Becoming A Brand Change Leader

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“The first step for a brand change leader is to free up resources that are committed to maintaining things that no longer contribute to brand performance and no longer produce results. Maintaining yesterday is always difficult, extremely time-consuming and risky.

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Brand Licensing

Celebrity Brand Licensing: Barry Williams

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Licensing the Greg Brady brand from The Brady Bunch

Barry Williams literally grew up in front of America as Greg Brady, the oldest of the Brady sons on the hit TV show The Brady Bunch. We sought him out to find out more about what it was like to grow up Brady, what brands can learn from a show that has never stopped airing and what opportunities exist with his iconic brand.

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