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Brand Strategy

10 Uniquely Powerful Brand Strategy Concepts

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10 Uniquely Powerful Brand Strategy Concepts

There are no shortcuts to building successful brands but there are many pathways. Today, ten you may not have considered.

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Brand Marketing

On Brand Assets Propel Anheuser-Busch

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On Brand Assets Propel Anheuser-Busch

How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light. Let’s take an in depth look into the rebranding of an American icon.

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Brand Growth

How Brand Assets Drive Brand Growth

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How Brand Assets Drive Brand Growth

How can you accelerate your brand’s growth by identifying the elements in your brand identity that are distinctive and relevant brand assets? Let’s explore.

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Brand Management

How To Evolve An Iconic Brand Campaign

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How To Evolve An Iconic Brand Campaign

As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?

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Building Emotional Connections

Emotions Fuel Trump Brand Phenomenon

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Emotional Connections Fuel Trump Brand Phenomena

Any press is good press, that’s how the adage goes, but for Donald Trump it seems like gospel. The controversial Republican frontrunner for President of the United States has dominated the campaign trail in earned media by remaining the central focus of traditional and social media alike. This is widely known.

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