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Author Archive

Branding Conferences

Brands Must Create Value In The Age Of Disruption

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Brands Must Create Value In The Age Of Disruption

Economics is about deciding what’s valuable.

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Branding Conferences

A Brand Strategy Conference For The 21st Century

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With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

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Brand Management

6 Insights For Brand Transformation And Change

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6 Insights For Brand Transformation And Change

In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.

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Marketing Budget

8 Insights For Securing Marketing Budgets

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8 Insights To Securing Marketing Budgets

Few decisions have as much impact on the success of a brand as does the marketing budget.

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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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