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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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Building Emotional Connections

The QCARD Emotional Connection Workshop

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Emotional Connection Strategy And Mea

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist

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Brand Storytelling

15 Insights For Corporate Storytelling Strategy

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15 Insights For Corporate Storytelling Strategy

Not too long ago brand storytelling was often dismissed as a soft topic meant for tactical conversations. The C-suite wasn’t to be bothered. As the best stories propelled brands to the front time and time again, senior leadership became enlightened by the power of story.

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Branding: Just Ask...

Why Should Brands Measure Emotions?

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Why Should Brands Measure Emotions?

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ellen, a Director of Marketing from Denver, Colorado who has this question about measuring emotional connections.

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Brand Differentiation

9 Insights For Meaningful Brand Differentiation

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9 Insights For Meaningful Brand Differentiation

The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of focus. A growing adversary, choice is the brand nemesis of our times.

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