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Author Archive

Brand Management

6 Insights For Brand Transformation And Change

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6 Insights For Brand Transformation And Change

In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.

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Marketing Budget

8 Insights For Securing Marketing Budgets

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8 Insights To Securing Marketing Budgets

Few decisions have as much impact on the success of a brand as does the marketing budget.

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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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Building Emotional Connections

The QCARD Emotional Connection Workshop

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Emotional Connection Strategy And Mea

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist

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Brand Storytelling

15 Insights For Corporate Storytelling Strategy

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15 Insights For Corporate Storytelling Strategy

Not too long ago brand storytelling was often dismissed as a soft topic meant for tactical conversations. The C-suite wasn’t to be bothered. As the best stories propelled brands to the front time and time again, senior leadership became enlightened by the power of story.

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