avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Building Emotional Connections

Will Coke’s Brand Gamble Pay Off?

By

Coca-Cola's Bold Brand Packaging Move

By now you have heard about Coca-Cola’s big bet on a global packaging change to reinforce its ‘One Brand’ strategy. There’s more to learn. Hotspex, the world’s most advanced emotional measurement technology was used to evaluate Coca-Cola and Pepsi brand assets among 1,800 US consumers and interviewed CPG experts for perspective. The results shed light on its biggest gamble since New Coke.

Read More
Branding Conferences

Marketing’s Only Strategic Thinking Conference

By

Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

Read More
Branding Conferences

Unlocking The Competitive Advantage In Your Brand

By

Brand Strategy Conference

It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.

Read More
Brand Culture

8 Ways To Win With Brand Culture Programs

By

Brand Culture Strategy RFP-RFI

Today on Branding Strategy Insider we field key marketing questions for those embarking on brand culture programs. Pamela, a VP of Marketing  in Chicago, Illinois asks this about selecting a brand culture expert and launching a program.

Read More
Building Emotional Connections

Igniting Brand Growth Via Emotional Connections

By

Building Emotional Connections To Your Brand Via Research

Nobel Prize winning research in neuroscience and behavioral economics proves that all humans are irrational, emotional creatures. Both marketers and consumers believe they are in control of their decisions, but research is increasingly proving that assertion wrong. There is something deeper going on at a subconscious emotional level. Marketers that understand this and that harness the power of emotions are today’s true brand builders and are uncovering new opportunities for growth faster than their competitors.

Read More