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Author Archive

Building Emotional Connections

7 Insights For Emotional Branding

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7 Insights For Emotional Branding Advantage

Centuries ago it was Plato who first observed that human behavior flows from three main sources: desire, emotion, and knowledge. His words remind marketers today that all is won or lost in the mind.

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Brand Management

Brands Defy Soft Economies Via Increased Adspend

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Brands Defy Soft Economies With Increased Aspend

In uncertain economic times, how should brands respond in regards to adspend? Slow down or accelerate?

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Brand Strategy

10 Uniquely Powerful Brand Strategy Concepts

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10 Uniquely Powerful Brand Strategy Concepts

There are no shortcuts to building successful brands but there are many pathways. Today, ten you may not have considered.

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Brand Marketing

On Brand Assets Propel Anheuser-Busch

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On Brand Assets Propel Anheuser-Busch

How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light. Let’s take an in depth look into the rebranding of an American icon.

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Brand Growth

How Brand Assets Drive Brand Growth

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How Brand Assets Drive Brand Growth

How can you accelerate your brand’s growth by identifying the elements in your brand identity that are distinctive and relevant brand assets? Let’s explore.

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