avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Building Emotional Connections

How Emotions Shape Brand Perceptions

By

How Emotions Shape Brand Perceptions

A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny Tim: the picture throws the bigger punch. Consider the following:

Read More
Advertising

How Emotions Drive Effective Brand Advertising

By

How Emotions Drive Effective Brand Advertising

Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough.

Read More
Brand Strategy

Brands Must Reflect Customer Beliefs

By

Brands Must Reflect Customer Beliefs

Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse.

Read More
Brand Research

A Marketer’s Guide To Scientific Research Techniques

By

A Marketer's Guide To Scientific Research Techniques

“A lie can travel halfway around the world while the truth is still putting on its shoes.”  Mark Twain

Read More
Advertising

Low Price Advertising: Enemy Of Brands

By

Low Price Advertising: Enemy Of Brands

Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising

Read More