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Chris Wren, Author at Branding Strategy Insider - Page 3 of 35

3 Trends Shaping Brands And Business In 2020

The start of a new decade provides a unique milestone to pause and reflect on where we’ve been, and more importantly where we are headed. The previous decade has provided us with significant business disruption, remarkable innovation – and a whole lot of distraction. That’s why in 2020, a meta-trend we need to be aware of is a realignment of fundamentals.

Leveraging Nostalgia For Brand Relevance

Nostalgia can be a powerful ally in building brands. As Dr. Bob Deutsch observed here on Branding Strategy Insider, “As we age our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call ‘a longing for positive memories from the past.’ In addition to time’s arrow, this desire for nostalgia is further intensified by society’s present circumstance of receding predictability and opportunity.”

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