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Author Archive

Brand Management

How Rainbow-Washing Threatens Brands

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How Rainbow-Washing Threatens Brands

Here on Branding Strategy Insider, we’ve shared a few insights about brands that engage in a kind of “virtue-hustling” where campaigns and messaging signal to consumers that the brand cares about things society cares about.

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Big Data

Fortune Favors The Brands With The Right Data

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Fortune Favors The Brands With The Data

Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies.

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Brand Culture

Beware Of Fracturing Your Brand Culture

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Beware Of Fracturing Your Brand Culture

Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible.

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Brand Marketing

How Brands Can Join The Conversation Via GIF’s

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How Brands Can Join The Conversation Via GIF's

We live in an age of visual communication.

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Business to Business (B2B)

The Optimal B2B Content Strategy Framework

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The Optimal B2B Content Strategy Framework

It’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!

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