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Brands And Digital

What Slowing Digital Spend Means For Brands

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What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

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Brand Marketing

The Rise Of Inclusive Product Design

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The Rise Of Inclusive Product Design

The 2019 Women’s World Cup is more popular than ever, on pace to reach nearly 1 billion viewers this summer. Just a few weeks ago, four current and former players of the US Women’s national team, including firebrand Megan Rapinoe, launched a lifestyle brand named Re-Inc.

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Branding & Retail

7 Types Of Frictionless Retail

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7 Types Of Frictionless Retail

Brands are doubling down on customer experience and with good reason. Shopping is becoming more personal and engaging, there is increased importance being placed on building relationships and providing surprise and delight that goes beyond the transaction.

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Brand Management

Brands Unite For Growth And Good

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Brands Unite For Growth And Good

Richard Edelman coined an interesting term for our times: Brand democracy.

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Brand Management

How Rainbow-Washing Threatens Brands

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How Rainbow-Washing Threatens Brands

Here on Branding Strategy Insider, we’ve shared a few insights about brands that engage in a kind of “virtue-hustling” where campaigns and messaging signal to consumers that the brand cares about things society cares about.

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