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Author Archive

Brand Management

New Realities Test How Brands Are Managed

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New Realities Test How Brands Are Managed

A Buddhist concept often called “The Law of Impermanence” states that all conditioned existence is transient, evanescent and inconsistent. When you consider that brands are never finished, a parallel is clear.

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Advertising

Outdoor Advertising’s Surprising Brand Power

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Outdoor Advertising's Surprising Brand Power

It may surprise you to learn that outdoor and digital out of home are booming.

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Brand Differentiation

5 Benefits Of Audio Branding

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5 Benefits Of Audio Branding

One topic you’ll be hearing more about in the coming year will be the importance of audio branding.

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Brand Management

5 Keys To Understanding Your Brand’s Competition

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5 Keys To Understanding Your Brand’s Competition

As a brand strategist, a favorite part of any presentation I give to clients is a section on their brand’s competitors.

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Brand Culture

How Employee Trust Leads To Trusted Brands

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How Employee Trust Leads To Trusted Brands

Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.

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