avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Equity

How Price Reductions Impact Brand Equity

By

How Price Reductions Impact Brand Equity

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Laura, a VP of Marketing from Atlanta, Georgia who asks this question about pricing strategy.

Read More
Brand Repositioning

When To Reposition A Brand

By

When To Reposition A Brand - Disruption

When to reposition a brand should be widely known and well accepted among marketing professionals, but it is not. Brand repositioning is necessary if one or more of these conditions exist:

Read More
Brand Protection

Brands And Trademark Law

By

Brands And Trademark Law

As a brand steward, you must be aware of the laws under which legal protection is available.

Read More
Branding: Just Ask...

How Global CPG Brands Can Win Back Loyalty

By

CPG Brand Strategy For Survival

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers and journalists everywhere. Today we hear from Kathie, Editor of Store Brand Magazine in Boston, Massachusetts who asks these questions about the state of CPG brands

Read More
Brand Extension

5 Ways To Extend Your Brand

By

5 Ways To Extend Your Brand

A brand may enter new product categories, new product formats within a category (line extensions), or new markets or market segments.

Read More