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Author Archive

Place Branding

Strategic Essentials For Place Branding

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Strategic Essentials For Place Branding

In an era of super brands, it may seem an unusual notion to consider a city, state, region or downtown as a brand.

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Place Branding

Place Branding Becomes A Mandate

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Place Branding Becomes A Mandate

In the face of increasingly intense competition, ambitious places are objectively evaluating their competitiveness and methods of optimizing their relevance and value to internal and external customers. Many of them are adopting the principles of branding to better manage their identities and how they present themselves in a global marketplace. 

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Place Branding

The Challenges And Rewards Of Destination Marketing

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The Challenges And Rewards Of Destination Marketing

It’s not easy for small cities to attract positive attention, but it is easy to forget that the rest of the world is not as interested in our hometown as those of us who live there. Small cities generally have rare opportunities to capture our attention or to impress the outside world.

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