A Hilton senior vice president for brand management and marketing was recently asked by a reporter, ‘So what is a Hilton?’
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Al Ries, Author at Branding Strategy Insider - Page 6 of 10
Fundamentally, there are two ways to increase sales: (1) Expand the brand, or (2) Expand the brand’s market share.
Any successful brand is successful by standing for something in the mind.
Marketing and psychology are closely related. If psychology is the systematic study of human behavior, then marketing is the systematic study of human behavior in the marketplace.
