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Airline Brand Strategy

Effective airline brand strategy begins with the notion that you can differentiate a commodity. Explore more on Branding Strategy Insider.

Airline Brand Strategy

Transaction Mode: Danger For Brands

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Airline Brand Strategy

The response by airlines to customers’ demands for lower and lower fares has been to do exactly that, lower seat costs, but at the same time to strip more and more of what is included in the fare out of the price.

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Airline Brand Strategy

Airline Brands And Low Profits

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And then there were four…major U.S. airlines that is. Last week, it was announced that American Airlines will merge with US Airways.

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Airline Brand Strategy

Airline Brand Strategy: A Focus On Women

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Brand Strategy Song Airlines Brand Delta

In a recent post on airline brand differentiation I shared insight into the creation of Song Airlines, Delta’s high touch-low cost airline subsidiary, a first of its kind airline brand developed to attract primarily women to its leisure destinations.

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Airline Brand Strategy

Brand Strategy: Differentiating An Airline

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Remarkably, even though Song Airlines (Delta’s high-touch low-cost subsidiary) was folded back into Delta in Mid 2006, I still get several comments each month from former customers and employees about what a great brand it was.

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Airline Brand Strategy

Welcome Aboard: John Selvaggio

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I am excited to welcome John Selvaggio to The Blake Project team. John is the former President of Song Airlines, and was the “founding optimist and visionist” of this dynamic brand offering from parent, Delta Airlines. He was responsible for guiding its growth from 1 aircraft to 36 in six months and ensuring its success in the very competitive low-fare market place. John worked with Delta for six years, and has more than 30 years of airline experience.

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