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Advertising

Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough. How big is the challenge of trying to secure the awareness – let alone the enduring emotional engagement – of consumers? Huge, of course. People are awash in information and glad to tune out what they don’t need, which is why it is increasingly difficult to create a successful ad.

Advertising

Keys To Improving Client-Agency Relationships

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Keys To Improving Brand-Agency Relationships

Great brands, like great art, aren’t created in a vacuum. They require a collaborative effort between people usually sitting across from each other, on opposite sides of the table: agencies and clients.

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Advertising

Brands Must Embrace Alternatives To Advertising

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Brands Should Embrace Alternatives To Advertising

Advertising seems to be much of the role of a marketer in this day and age because advertising helps connect with people. Or does it?

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Advertising

Why Ads Don’t Matter Anymore

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Why Ads Don’t Matter Anymore

We have become accustomed to tuning out advertising and marketing messages because we don’t like interruptions in our habit-formed lives. And we’re skeptical of the messages ads bring us. In fact, most of us feel ads don’t bring much value to our lives, just more distraction.

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Advertising

4 Trends Advertising Agencies Missed

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4 Trends Advertising Agencies Missed

Don Draper does not exist in the new world of marketing. What exactly does this new world look like?

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Advertising

Overcoming Advertising Agency Weakness

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Advertising Agency Brand Positioning Strategy

Just as doctors are said to make the worst patients, so it can also be said of most advertising agencies, PR firms, and the like.

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