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About The Authors

  • Derrick Daye
    Managing Partner
    Email Derrick
    Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

    Call The Blake Project - here's my cell:
    813.842.2260
  • Brad VanAuken
    Chief Brand Strategist
    Email Brad
    Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.

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Recognition

  • TypePad Featured Weblog
  • Ad Age Power 150

    Featured in Alltop 9 Rules Member

Advertise on Branding Strategy Insider

Branding Strategy Insider reaches a wide range of marketing oriented leaders and professionals. We focus on delivering meaningful content that promotes an elevated conversation and community among marketers. We do not focus on banner or link advertising. Our limited ad spaces ensure your message is clear and exclusive. Our unique 'Sponsor Link' offers a prominent position at the foot of each post.

We attribute our high level of traffic to five keys:

1. Page one, number one rankings for 'branding strategy' and many other marketing relevant key words on all major and minor search engines.

2. Promotion from our newsletter, website, email footer, and brand education seminars.

3. A rapidly growing list of popular blogs, websites and news outlets that have linked to us, quoted us or have recognized us in some fashion.

4. Inclusion in all major blog directories and robust visitor streams from the Washington Post, Wall Street Journal, Google News, Chicago Sun-Times, Reuters News, BusinessWeek, Fast Company, CNN, The New York Times, Forbes, Twitter and several other respected sources who carry our RSS feed.

5. Content. We have built a loyal readership base and attract new readers daily by publishing content with an academic and real world angle from renowned branding experts. Like a news outlet, new content is added every day of the year. Our content partnerships with Wiley, Palgrave Macmillan and the Harvard Business Press supports our goal of delivering thought provoking content that betters the marketing community.

FAQ

Who reads Branding Strategy Insider? Brand Managers, CEO's, Brand Researchers, Marketing Executives, Advertising Executives, Media Professionals, Brand Consultants, Educators and Thought Leaders.

Who advertises on Branding Strategy Insider? Organizations who specifically desire to reach marketers. Nielsen Business Media, Institute for Research in Marketing and the Scent Marketing Institute to name a few. We are highly selective of who advertises here.

How many marketers do you reach? 7500+ Marketing Professionals daily

How do you measure traffic? With Feedburner Pro Stats, Google Analytics, TypePad Pro Stats and Adify Stats

What is the investment? $500 Monthly - Special package rates available.

Can advertising agencies advertise here? Certainly. In fact we seamlessly support ad agencies in client branding initiatives.

Who publishes Branding Strategy Insider? BSI is a service of The Blake Project, Inc. a leading brand consultancy with operations in Rochester, New York - Tampa, Florida - Los Angeles, California and Frankfurt, Germany

What do your advertisers say about their results?

‘We saw a significant amount of traffic from Branding Strategy Insider throughout our campaign. We clearly got our money's worth! We are looking forward to a continued and expanded collaboration.’

- Harald Vogt
  Founder & Chief Marketer
  Scent Marketing Institute

'We certainly increased our event's profile with Branding Strategy Insider.'

- Rebecca Monro
  Associate Director, Institute for Research in Marketing
  Carlson School of Management
  University of Minnesota

Do you promote/support causes on BSI? Yes we do. Currently we are helping Mokugift increase their awareness with marketers by donating banner space on BSI. Mokugift is a rewards program where real tree's are planted as the reward.

*Featured Recognition* Branding Strategy Insider is recognized by Advertising Age as a Power 150 blog. One of the most influential marketing blogs in the blogosphere. Currently we are ranked in the Top 50 of 1000 blogs tracked and number one for the niche topic of branding.

Build your brand awareness and revenue with our community of decision makers - contact Derrick Daye for more.

Partners

  • +2 marketing Consultants FREE Marketing Magazine Subscriptions Scent Marketing Institute CI Sense Free Subscription

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Featured Reading

2009 Brand Education Seminars



  • The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download 2008BrandEducation.pdf (675.2K)

Subscribe to the Brand Management Newsletter


  • A leading source for brand management insight, strategy and advice for marketing oriented leaders and professionals.







Follow BSI

Top Ten

  • Benefits of Building Strong Brands
    1. Increased revenues and market share
    2. Decreased price sensitivity
    3. Increased customer loyalty
    4. Additional leverage with vendors and retailers (for manufacturers)
    5. Increased profitability
    6. Increased stock price, shareholder value and sale value
    7. Increased clarity of vision
    8. Increased ability to mobilize an organization's people and focus its activities
    9. Increased ability to expand into new product and service categories
    10. Increased ability to attract and retain high quality employees