Search


  • WWW
    This Blog

  • Add to Technorati Favorites

About The Authors

  • Derrick Daye
    Managing Partner
    Email Derrick
    Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

    Call The Blake Project - here's my cell:
    813.842.2260
  • Brad VanAuken
    Chief Brand Strategist
    Email Brad
    Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.

Top Posts

BSI Visitor Map

  • Locations of visitors to this page

Recognition

  • TypePad Featured Weblog
  • Ad Age Power 150

    Featured in Alltop 9 Rules Member

February 07, 2008

Ad Industry Icons: Martin Sorrell

Martin Sorrell
WPP Group, London

At Saatchi & Saatchi (1975-1986), Sorrell, "the third brother," designed and carried out Saatchi's legendary agency acquisitions. A Londoner with degrees in economics from Cambridge and Harvard universities, financial whiz Sorrell privately invested in WPP in 1985, a British wire shopping cart maker, and joined it full-time in '86. There he began to acquire "below-the-line" advertising-related companies and in '87Oval160_sorrell_2 stunned the agency world with his $566 million "hostile" takeover of J. Walter Thompson Co. Sorrell followed this in '89 with another dramatic hostile $825 million buy of Ogilvy & Mather, and today stands atop one of the world's largest marketing service/advertising group with more than 40 companies in 83 nations. He is recognized on Advertising Age's 20th century honor roll of advertising's most influential people.

Sponsored By: The Blake Project - 2008 Brand Education Seminars

 

January 12, 2008

Ad Industry Icons: William Bernbach

William Bernbach
(1911-1982)

Doyle Dane Bernbach, New York
"I warn you against believing that advertising is a science." -- Bill Bernbach



After Bill Bernbach's death in October 1982, Harper's told its readers he "probably had a greater impact on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper's during the past 133 years." Twenty-six years later, Bernbach's impact continues undiminished. And today he is recognized as No. 1 on Advertising Age's 20th century honor roll of advertising's most influential people.

Was it only yesterday that a "new" Volkswagen Beetle campaign appeared, one that proudly recalls its Bernbach lineage? Talked to advertising's creative stars lately? Or their mentors? It is still, "Bernbach, Bernbach, Bernbach." His influence is alive and well and ready to help lead the industry through the 21st century.

"Rules are what the artist breaks; the memorable never emerged from a formula." -- Bill Bernbach

As the single most influential creative force in advertising's history, Bernbach served as an inspiring father figure to some of advertising's most brilliant talents. His copywriters and art directors lived for his approval, competed to make his blue eyes sparkle, to produce work that would earn a Bernbachian smile. "What did Bill think?" was the question his Doyle Dane Bernbach people and clients would ask when new work was shown. Bernbach ruled.

Continue reading "Ad Industry Icons: William Bernbach" »

Partners

  • FREE Marketing Magazine Subscriptions Restaurant Coaching Solutions Scent Marketing Institute CI Sense Free Subscription

Prefer email to a blog?

  • Sign up below and we'll send new posts to your email inbox. We'll never spam, sell or trade your address.

    Enter your email address:

    Delivered by FeedBurner

BSI on your Phone or Blog

  • Our Feed In A Widget

    Get this widget from Widgetbox
  • Our Feed On Your Phone

Featured Reading

2008 Brand Education Seminars



  • The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download 2008BrandEducation.pdf (675.2K)

Subscribe to the Brand Management Newsletter


  • A leading source for brand management insight, strategy and advice for marketing oriented leaders and professionals.







Sounds of BSI

Follow BSI

Top Ten

  • Benefits of Building Strong Brands
    1. Increased revenues and market share
    2. Decreased price sensitivity
    3. Increased customer loyalty
    4. Additional leverage with vendors and retailers (for manufacturers)
    5. Increased profitability
    6. Increased stock price, shareholder value and sale value
    7. Increased clarity of vision
    8. Increased ability to mobilize an organization's people and focus its activities
    9. Increased ability to expand into new product and service categories
    10. Increased ability to attract and retain high quality employees