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  1. Shubhangi
    Twitter: sagrawal89
    Dec 10 - 9:41 pm

    Hi Derrick, this is a very insightful read and really captures some very important aspects of differentiation. I would also like to say that this blog has an amazing set of articles and really encapsulates so much going on in the branding world! It’s difficult to find such a comprehensive collection of articles at any other place. The Blake Project is doing a really good job:) by spreading their expertise across the world. Thanks

  2. Tom Anderson
    Dec 12 - 9:12 am

    Comprehensive and applicable article Derrick. One of my favorite of the year for the advertising and PR industries. Your list is good enough to use as a checklist. Thanks for your thoughts.

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