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  1. Sugathra
    Oct 10 - 3:33 pm

    Sorry to say, Brands do not hit complacency but the human minds. Really, there is no black hole here but continuous perception arising from confluence of one of six agencies, corresponding external factor and the relevant consciousness.

  2. Mark DiSomma
    Twitter:
    Oct 10 - 3:41 pm

    Hi Sugath. Thanks for your feedback. To be honest, I think we’re actually coming at the same end result from different perspectives. In this article I’ve sought to examine how brands lose their competitive mindset and you, equally correctly, seem to be looking at this from the point of view of customers. I think we both agree that brands lose their fascination when they fail to adjust. They cease to be wonderful, and as you say, they then fade from consciousness.

    Best wishes

    Mark

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