The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage.
You can change a corporation name gradually – by phasing in new materials over a period of time. Or you can do it radically: Everything new and in place on one changeover date. Either way, you’ve got a lengthy list of materials to consider.
Here’s a checklist that can help as you pore over business records and gather samples.
Calling cards, Domain name, Email address, Email settings, Envelopes, Fax answerback, Letterhead, Mailing labels, Memo pads, News release form, Postal meter, Press kits
LISTINGS & CERTIFICATES
Business directories, Certificates of incorporation, Credit certificates, Directory listings, Licenses, Permits, Stock certificates, Ticker symbols
Corporate checks, Invoices, Payroll checks, Purchase orders, Statements
Computer entry codes, Foreign exchange agreements, Insurance policies, Lease agreements
Benefits books, Credit union materials, ID badges, Intranet, Medical plans, Pension plans, Recruiting materials, Service awards
ADVERTISING & PROMOTION
Advertisements, Apparel, Binders, Digital media, Literature, Novelty items, Packaging, Podcasts, blogs, videos, Presentation formats, Trade show materials, Websites, Yellow Pages
Banners, Buildings, Directional, Doorways, Exhibit booths, Flags, Machinery, Vehicles, Windows
Sponsored By: The Blake Project’s Brand Education Workshops