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Naming

Corporate Name Change Checklist

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You can change a corporation name gradually – by phasing in new materials over a period of time.  Or you can do it radically:  Everything new and in place on one changeover date. Either way, you’ve got a lengthy list of materials to consider.

Here’s a checklist that can help as you pore over business records and gather samples.

STATIONERY

Calling cards, Domain name, Email address, Email settings, Envelopes, Fax answerback, Letterhead, Mailing labels, Memo pads, News release form, Postal meter, Press kits

LISTINGS & CERTIFICATES

Business directories, Certificates of incorporation, Credit certificates, Directory listings, Licenses, Permits, Stock certificates, Ticker symbols

BUSINESS FORMS

Corporate checks, Invoices, Payroll checks, Purchase orders, Statements

BUSINESS AFFAIRS

Computer entry codes, Foreign exchange agreements, Insurance policies, Lease agreements

EMPLOYEE COMMUNICATIONS

Benefits books, Credit union materials, ID badges, Intranet, Medical plans, Pension plans, Recruiting materials, Service awards

ADVERTISING & PROMOTION

Advertisements, Apparel, Binders, Digital media, Literature, Novelty items, Packaging, Podcasts, blogs, videos, Presentation formats, Trade show materials, Websites, Yellow Pages

SIGNAGE

Banners, Buildings, Directional, Doorways, Exhibit booths, Flags, Machinery, Vehicles, Windows

Sponsored By: The Blake Project’s Brand Education Workshops

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