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  1. Joe McFadden
    Apr 15 - 8:29 am

    I think it also depends on how much you want the parent brand to influence perception of the sub-brand. For instance, Toyota owns Lexus but you never hear about that, because Lexus is supposed to be a luxury brand, which is something Toyota isn’t. On the other hand, sometimes the parent brand actually lends credence to the sub-brand, in which case you’d want the association to be obvious.

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