arrow3 Comments
  1. Mark D Hogan
    Twitter:
    Jan 09 - 7:49 am

    This is an excellent post and guide for leveraging brand stories. Keep up the good work. I believe a brand purpose is a fundamental building block for brand storytelling. The purpose is not about what you sell its the unique value that you bring to the world and sets you apart. It can serve as a powerful motivator to internal associates and consumers. Purpose can become the engine of the brand and the source and inspiration for storytelling. If you get the purpose right everything flows.

  2. Tata joseph
    Jan 11 - 1:58 am

    Customers easily remember nice stories especially when the story has some connection with their lifetime. In my opinion brand storytelling is pretty much the best way to communicate your brand to consumers. This is because the message easily locks in the minds of customers and thus serve as a unique selling proposition.

  3. Dan White
    Jan 11 - 9:29 am

    I think Mark really nailed it when he said that it is not about what you sell but the unique value it brings to the world. I think a purposeful brand mission that customers can buy into is without a doubt key to success.

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