So the Charleston RiverDogs are offering naming rights to their new baseball stadium. Should you bite? Here are seven questions to ask about any sponsorship deal with a professional sports team.
For many years, a smooth green stone has sat on my desk. It’s a piece of serpentine that I was given when as a small child, I visited an artist’s workshop in Scotland. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me.
Business leaders have been heavily leaning on terminology like “design thinking” to define and quantify the process for innovation. It doesn’t matter what you call the process, what we all desire is more creativity. Creativity is elusive.
Most leadership teams choose “trustworthy” as the most important brand personality attribute when positioning their brands. Why? People need to trust the brands they use. They want to know what to expect. They don’t want any surprises, at least not negative ones.
There are two middles in today’s economy, commonly though mistakenly coupled. The middle market is struggling; so is the middle class. These are related struggles, but not one in the same.
