http://www.brandingstrategyinsider.com/2011/12/evolving-brand-identity.html Helping marketing oriented leaders and professionals build strong brands. Mon, 17 Jun 2013 21:16:37 +0000 hourly 1 http://www.brandingstrategyinsider.com/2011/12/evolving-brand-identity.html#comment-7330 Luis F. Mejía Wed, 13 Feb 2013 16:15:07 +0000 http://localhost/brandingstrategyinsider/2011/12/evolving-brand-identity.html#comment-7330 As long as the evolving brand is capable to retain the subconscious attention of its stablished loyal followers and generate a harvest of a new following flock, YES, Brand evolution is good and strengthens equity. Special attention must be given to the various technological applications in order that the evolutionary intervention does not become a “Fashion & Make-up” exercise. Of equal importance is the behaviour and direct interaction of the corporation as it communicates with all stakeholders, under the influence of the evolved brand. As long as the evolving brand is capable to retain the subconscious attention of its stablished loyal followers and generate a harvest of a new following flock, YES, Brand evolution is good and strengthens equity.
Special attention must be given to the various technological applications in order that the evolutionary intervention does not become a “Fashion & Make-up” exercise.
Of equal importance is the behaviour and direct interaction of the corporation as it communicates with all stakeholders, under the influence of the evolved brand.

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