In many business organizations, there is still much confusion about the role of strategic brand development and brand management and who within the organization should lead it.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Martin, a Brand Consultant in Brisbane, Australia who asks this about brand architecture strategy.
“Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck
The 12th year of the 21st century is close upon us, bringing not just a new slate, but also a sense of significance: the very number 12 commands a lot of attention, in different ways.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from David, a Marketing Manager in Salt Lake City, Utah who has this question about brand identity.
