http://www.brandingstrategyinsider.com/2011/11/how-did-apple-computer-get-its-brand-name.html Helping marketing oriented leaders and professionals build strong brands. Tue, 21 May 2013 19:56:17 +0000 hourly 1 http://www.brandingstrategyinsider.com/2011/11/how-did-apple-computer-get-its-brand-name.html#comment-155 Allon Sat, 19 Nov 2011 09:12:52 +0000 http://localhost/brandingstrategyinsider/2011/11/how-did-apple-computer-get-its-brand-name.html#comment-155 The name also made for a good slogan in the early days: "Byte into an Apple"... The name also made for a good slogan in the early days: “Byte into an Apple”…

]]> http://www.brandingstrategyinsider.com/2011/11/how-did-apple-computer-get-its-brand-name.html#comment-154 Anthony Denny Fri, 18 Nov 2011 11:26:02 +0000 http://localhost/brandingstrategyinsider/2011/11/how-did-apple-computer-get-its-brand-name.html#comment-154 To add to the legend, I have always understood that the reason the Apple logo has a bite out of it was as an homage to the late Alan Turing - the father of modern computing - who, when he was about to be outed for being gay, took his own life by reputedly injecting an apple with cyanide and taking a bite out of it. To add to the legend, I have always understood that the reason the Apple logo has a bite out of it was as an homage to the late Alan Turing – the father of modern computing – who, when he was about to be outed for being gay, took his own life by reputedly injecting an apple with cyanide and taking a bite out of it.

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