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Archive for September, 2011

Brand Innovation

Brand Leadership Through Radical Innovation

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Swatch Branding Innovation

When thinking about product and brand innovation– what seems to elude many executive leaders is a that people do not buy products, they buy into meanings.

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Brand Perceptions

Overcoming Negative Brand Perceptions

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Brand Strategy Brand Perceptions Shopping

Brand perceptions are much more often created by the product or service experience itself than from marketing communication.

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Brand Perceptions

Changing Brand Perceptions

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Changing Brand Perceptions

No doubt about it change is hard. Humans resist change until they absolutely have to. Like a bad habit, you won’t kick it until it threatens your very existence. So it is with changing a brand’s perception in the minds of customers.

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Branding: Just Ask...

The Future Of Entertainment Branding?

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Future of Entertainment Branding

We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Todd Longwell, a reporter for Variety Magazine in Los Angeles, California. He asks…

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Brand Research

Focus Groups: Truly Useful In Brand Innovation?

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Focus Groups- Truly Useful In Brand Innovation?

Focus groups have been the go-to method many marketers employ to gain insight on how certain people think, feel and behave. In our social media connected world, are focus groups an effective forum for driving creativity and innovation in brand development and marketing?

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