Marketing and management are at war in today’s boardrooms.
The reason for the war is that marketing and management don’t understand each other. The reason they don’t understand each other is that their brains are different.
Management people tend to be left-brain thinkers: they are verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are visual, intuitive and holistic. Which one are you? Are you Left-Brained or Right-Brained?
This short quiz will reveal the answer, giving you a better sense of ‘where you are’ in the room.
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4 comments
Jason Lim
June 7, 2011 at 4:16 am
Funny. I’m left-handed, and yet I’m more dominantly left-brained. I guess that’s one myth debunked.
I think more than having their brains wired differently, each side believes the other to be different, and so they exert less effort to understand each other. Creativity and logic are supposed to work hand in hand, not play tug-of-war. That’s just me, though.
By the way, that was a very interesting quiz.
Ted grigg
June 7, 2011 at 4:37 pm
I don’t know how objective my responses were since I have taken a lot of these types of tests in the past. But people probably can’t figure how to deal with people who show a 50/50 balance between the two.
As a marketer, I gravitate to analytics, but I enjoy the creative side as well.
I really think that Jason has the right perspective. Creative that sells also has a rational side to it. When it doesn’t, awards are won but sales can suffer.
Ernst
June 9, 2011 at 6:43 pm
8 for left, 9 for right. What could this mean???? The Beatles song “No Where Man” jumps to mind. Mmmm.
Al Pittampalli
June 12, 2011 at 2:40 pm
Looks like I lean to the right based on the quiz. That’s what I’d expect. I’m very visual and holistic…although other times I can be very logical and analytical thinking. It’s useful to understand where others stand, because you can communicate in a way that appeals to their worldview, increasing understanding. Thanks for pointing out this quiz.
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