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  1. Buck McMurray
    Dec 30 - 2:55 am

    I love this topic. This epitomizes the way a company can differentiate itself, refreshen it’s offering, or innovate around a core competency.

    I’m currently working with a company that has recently gone through this type of change. It’s huge. The previous space became too cluttered, and in order to survive, they had to make a change. The change has been incredible. The only concern is they’ve built loyalty with their fans based on their previous model. By changing the paradigm, they endanger alienating some of their “love” group.

    The change has to come, but you’ve got to give some of the loyal fans a soft landing. Make sure there’s a net.


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