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  1. Dean
    Nov 25 - 9:07 am

    I like how simple and straightforward your advice is. If only more organizations’ missions and brand values were as simple. I’ve assisted several firms with writing or rewriting theirs, and here are a few lessons I’ve learned: think about the people who might read them; avoid jargon; use words that are easy to understand; convey emotion; create a picture; try to inspire.

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