1 Minute Brand Positioning Self Analysis
As a marketer striving to build a winning brand in a sea of competition, your chances for success are greatly increased if:
NEW THINKING
As a marketer striving to build a winning brand in a sea of competition, your chances for success are greatly increased if:
We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand insistence.
We all know the fundamental issue: consumers are suffering from attention deficit disorder brought on by too much choice.
Why do brands fail? As one might expect, the cause is often one or many common brand problems combined.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Sajid, a Marketer in Islamabad, Pakistan who asks…