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  1. Ernst
    Jun 12 - 1:44 pm

    Since you mentioned G.M., I am wondering why have they failed so miserably in creating and managing their brands.

    Would be great to hear your thoughts.

  2. Derrick Daye
    Jun 12 - 2:04 pm


    Thanks for your note. Many have stepped forward to answer that very question. I think my colleague Jack Trout gets to the main problem quickly in his post ‘The GM Branding Lesson’

    Less is indeed more in branding.



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