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  1. Ernst
    Jun 12 - 1:44 pm

    Since you mentioned G.M., I am wondering why have they failed so miserably in creating and managing their brands.

    Would be great to hear your thoughts.
    Ernst

  2. Derrick Daye
    Jun 12 - 2:04 pm

    Ernst,

    Thanks for your note. Many have stepped forward to answer that very question. I think my colleague Jack Trout gets to the main problem quickly in his post ‘The GM Branding Lesson’
    http://www.brandingstrategyinsider.com/2007/10/of-branding-gm-.html

    Less is indeed more in branding.

    Best,

    Derrick

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