Branding Debate: Are People Brands?
May 26, 20094 min
Back in February we touched on Michael Phelps and celebrity endorsements. The topic brought to light varying opinions on people as brands. Are they? I asked a few colleagues.
NEW THINKING
Back in February we touched on Michael Phelps and celebrity endorsements. The topic brought to light varying opinions on people as brands. Are they? I asked a few colleagues.
It has been our experience that “marketers” are quite varied in their ability – from “unsophisticated” to “brilliant.”
Adopting a new company name isn’t enough. If an organization is really proud of its new moniker – and it ought to be – then promoting the new identity with all its important constituent publics is a necessity.
“We thought we’d update the logo a little.”
The concept of branding is already undergoing dramatic changes.