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  1. Bhavana Jaiswal
    May 22 - 1:03 am

    Thanks for the great article Martin! It’s indeed enlightening to learn about the evolution of branding and its future.

    I have to say, some brands have already recognized the power of holistic branding and HSP. While they are very few in number, they are iconic. Take Harley-Davidson! HD is truly holistic in its branding – the tradition and ritual owned by this brand are no less than any religious ferver.

  2. Alexia Leachman
    May 22 - 2:59 pm

    Fantastic article that succinctly puts into words thoughts I’ve been having for a while. I think another brand that has captured this is Guinness. Just think of the day that Guinness owns around the world, St Patrick’s day, and the ritual that accompanies it – drinking Guinness!

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