Perceived Quality: Critical Asset For Brands
Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons:
NEW THINKING
Perceived quality is a brand association that is elevated to the status of a brand asset for several reasons:
A great name should be pleasing to the ear and to the eye. So how do designers make a name look good?
Ford chief executive Alan Mulally is famous for one of the first decisions he made after joining the automotive company in 2006.
The Damned United, a film charting the tumultuous 44-day reign of Brian Clough at Leeds United FC, opened recently. UK Marketers under the age of 30 will probably remember him as a rather melancholy old man, but the young Clough was a wonder to behold.
In today’s globalized world where global brands quickly adopt to local demands in order to gain customer acceptance, being a local brand seems like waging a losing battle. But one Asian brand has proved this wrong by beating a global giant flat!