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Derrick Daye
Managing Partner, Brand Consultant
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and Unilever.
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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after brand consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
Branding Strategy Insider is a service of The Blake Project, a leading brand consultancy specializing in brand research, brand strategy, brand licensing and brand education.
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Recognition
« The Poisoning of the Calvin Klein Brand | Main | Brands Always Win »
September 19, 2008
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BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
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The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download Brand Education Topics.pdf (675.2K)
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And did you know that this is even more true for the Web: Contextual display advertising easily outpaces contextual text advertising.
Posted by: Gerrit Eicker | September 19, 2008 at 03:14 AM