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Advertising Branding and Colors Derrick Daye

Advertising in Color

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Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).

See here for more on the significant impact of color.

Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997

Sponsored By: Brand Aid

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1 Comment

Gerrit Eicker on September 19th, 2008 said

And did you know that this is even more true for the Web: Contextual display advertising easily outpaces contextual text advertising.

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