Public Relations: A Question Of Measurement Methods
September 30, 20083 min
Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.
NEW THINKING
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September 2008 - Branding Strategy Insider
Customization: Building A Brand Advantage
September 29, 20084 min
First came Nike iD, a customization concept that enabled consumers to design their own pair of Nike shoes.
BrandQuote – September 28
September 28, 20081 min
“Marketing is too important to be left to the marketing department” -David Packard, Hewlett-Packard Sponsored By: Brand Aid
Sex, Branding And Profits
September 27, 20083 min
Imagine your company brochure was so popular that people could sell it online for $38.95. Or your carry bags went for $9.90, and stickers featuring your company logo fetched $15.50 each. Impossible, right?
The Case For Place Branding
September 26, 20085 min
In my current role, I am often asked why I believe place branding is a right strategy for accelerating the economic growth of a location.