BSI Holiday
We're actually taking a break! Branding Strategy Insider will be back in a week. A warm thanks for your loyal readership and participation in this conversation about brands and branding.
Best wishes,
Derrick Daye
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About The Authors
Derrick Daye
Managing Partner
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
Call The Blake Project - here's my cell:
813.842.2260
Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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Recognition
« Scent Marketing Success: Step 2 of 10 | Main | China's Brands Imitate to Dominate »
August 16, 2008
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BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
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Top Ten
- Benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
Have a great holiday - it's well deserved.
This is one of the blogs I always look forward to reading and it often inspires my own small business marketing efforts.
Thank you for all the hard work and excellent advice - I look forward to your return!
Posted by: Gareth | August 16, 2008 at 11:35 AM
Now what am I supposed to do for a week?
Posted by: Jeffrey Summers | August 17, 2008 at 01:03 AM