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Derrick Daye
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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« Apple Brand's Dangerous Liaison | Main | Brand Strategy: Build an Icon, Not a Fad »
August 08, 2008
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The most powerful ingredient for branding is honesty.
Posted by: Bavo Van Hecke | August 08, 2008 at 08:00 AM
Bavo,
Nice contribution!
Derrick
Posted by: Derrick Daye | August 08, 2008 at 12:20 PM