Maximizing Your Ad Agency Relationship

How can you get the most out of working with an agency?

•    Give them clear assignments with clear deliverables.
•    Tell them that you expect their best work.
•    Treat them with respect.
•    Expose them to your customers and all of your customer research.
•    Get out of their way.  Don’t micromanage them.
•    Run internal “interference” for them. Don’t let internal review and approval processes adulterate their product.
•    Pay them fairly for their work.
•    Praise them when they do good work.

Sponsored By: Brand Aid

Comments

[Feroze Engineer]

Examine the points listed above. Leave alone common sense, it's the kind of thing you might tell your six year old with regard to how to treat his peers.
It is truly sad (but really necessary) that the author has to remind people the basics of human interaction on a blog that deals with complicated marketing communications matters.