The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage.
"Steve (Jobs) came up with the name. He sometimes worked on orchards up in Oregon. I don't know what kind of orchards they were, but I assume there were apple trees there. I don't ask people where they get their ideas, and Steve doesn't tell. My first comment was, 'What about Apple records?' He said, 'Oh, that's a record company. This is computers.' "
- Steve Wozniak, Apple co-founder
Sponsored By: Brand Aid