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Great Moments

Great Moments In Naming: Apple

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Steve Wozniak Steve Jobs Apple Computer Brand

“Steve (Jobs) came up with the name. He sometimes worked on orchards up in Oregon. I don’t know what kind of orchards they were, but I assume there were apple trees there.

I don’t ask people where they get their ideas, and Steve doesn’t tell. My first comment was, ‘What about Apple records?’ He said, ‘Oh, that’s a record company. This is computers.’ ”

– Steve Wozniak, Apple co-founder

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