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Derrick Daye
Managing Partner
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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813.842.2260
Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
Recent Posts
- Brand Strategy: Marketing’s North Star
- Brand Positioning Elements Defined
- Building An Immortal Brand
- Brand Building On An Ideal
- More To Learn From Steve Jobs
- Time For Brand Marketers To Lead A Comeback
- When To Reposition Your Brand
- How To Transform An Under-Performing Brand
- Logo Design Requirements
- Brand Tagline Requirements
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Recognition
« Complacency and U.S. Brands | Main | Years of Success Catch Up With Barbie »
June 08, 2008
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Featured Reading
BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
2012 Brand Education Seminars
The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download Brand Education Topics.pdf (675.2K)
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- Benefits of Building Strong Brands
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- Additional leverage with vendors and retailers (for manufacturers)
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- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
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