The Language of Branding: Brand Accessabilty

Your brand must be available where consumers shop. It’s much easier for consumers to insist upon your brand if it is widely available, and slight brand preference goes a long way toward insistence when the brand is widely available. The importance of convenience cannot be underestimated in today’s world.  (Brands whose market place positionings have “exclusivity” as a key component are an exception to this.  In those cases, scarcity, and limited distribution can stimulate demand.)

Sponsored By: Brand Aid