Welcome Jack Trout

It's been a year in the making and today I'm very pleased to share with you our partnership with brand strategy pioneer Jack Trout. As most of you know, Jack is the acclaimed author of many marketing classics including: Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie's Wisdom, Trout on Strategy and others.

As a consultant he has guided such companies as AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and several other Fortune 500 companies. Recently, he consulted with the State Department on how to better sell America.

Recognized as one the world's foremost marketing strategists, Jack is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing and is a boardroom advisor to some of the world's largest corporations. Jack has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

With The Blake Project, Jack will lend his expertise in the delivery of brand strategy and brand education.

Welcome Jack, we're excited to work with you.

Have a branding challenge? Contact us.

Comments

[Robert Kingston]

Fantastic - I'm looking forward to seeing more great articles on BSI.