"Creative people often resist positioning thinking because they believe
it restricts their creativity. And it does. But creativity isn't the
objective in the '70s. Even "communications" itself isn't the objective.
The name of the marketing game in the '70s is "positioning." And only the better players will survive."
- Jack Trout & Al Ries, Circa 1973
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« From Urban Legend to Brand | Main | Building an Emotional Connection »
April 12, 2008
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And yet, in 2008/9/10/∞ and beyond, people will argue against the merits of proper positioning, all in the name of irrelevant creativity and spontaneity. Jack Trout and Al Ries: brilliant back then, classic now.
Posted by: B3N // 003 | April 15, 2008 at 02:14 PM